If one doesn’t know this yet, be mindful that SEO (Search Engine Optimization) methods that work changes all the time. The most recent changes to the Google algorithm have caused some of the older SEO techniques to become irrelevant. The news optimization techniques came in with a bang gaining an immediate acceptance. These new introductions are a testament to the many more surprises the world of SEO holds in the future.
So what SEO trends can we expect to see coming up in 2018? First, count on many of the changes that appeared in 2017 continuing to change and get even better. They’ll lead to better opitimization for those fine-tuning their marketing practices.
Mobile Optimization and Its Bright Future
Those companies that still haven’t updated their website to be optimized for mobile browsing stand to lose out on all the amazing opportunities in improving their positioning on the search engine results pages.
Statistics show that 80% of all US consumers search for online shopping sites and local business online on their smartphone. Any enterprise that does not realize how mobile browsing has overtaken desktop computer is missing out. The growing number of numerous personal computing devices such as tablets also contributes to this. In 2015, it literally will be the year of focusing on mobile design for your website.
It has all come down to have responsive pages that the target audience can appreciate and value. User experience is one of the major factors affecting SEO and therefore, flawless mobile website experience is important for successful SEO
Keyword Focus Keeps Becoming Less Important
Although keywords were once extremely important in writing successful online content, this is no longer the case. They however have progressively lost relevance of the last few years.
The establishment of an online reputation and high quality content are going to become the most important factors. Keyword density isn’t a determining factor any more. Now, the length of the content and the quality are.
Customers now want to build relationships with brands and websites. Those who focus on content will be able to get more out of their websites and ventures than those who do not. High quality, well-written and unique content results in higher engagement with readers. As such, the more time spent exploring a site, the greater the impact on search engine positioning will be.
The Rise Of Multimedia Content
While text is still important, multimedia content is increasing in popularity.
Today’s audience has a fairly short attention span. For this reason, people like video clips, slide shows and info-graphics.
The use of multimedia will be the other tool used to increase viewer engagement. This content has a lot more appeal than most and that makes is easier to get popular. Many people who like a video also tend to share it with friends on social media. The more likes or shares that a piece of content receives, the better your SEO strategy is working.
Anyone that is an SEO expert, or someone that is in charge of marketing for websites, needs to make use of multimedia content in 2018. Doing so will provide fast and effective improvement in search engine positioning, as well as traffic being directed to the company website.